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with Faisal Tusher

Expertise

A digital marketing skill universe

Nine domains, one operating system. Select a domain to see its skills, platforms, KPIs and methods — then go deeper.
SEO

SEO

On-page, off-page, technical and local SEO — research-led, measured through Search Console and Analytics.

Skills

On-Page SEOOff-Page SEOTechnical SEOLocal SEOKeyword ResearchCompetitor AnalysisSchema MarkupLink Building

Platforms

Google Keyword PlannerSemrushAhrefsMozUbersuggestAnswerThePublicGoogle Business Profile

KPIs

Organic sessionsNon-brand clicksAverage positionIndexed pagesOrganic conversions

Methodologies

Intent mappingTopic clustersTechnical auditsInternal-link architecture
SEO HubWhy I Know SEOTechnical SEO

Core engines

Where most of the work happens

Engine 1 of 4

AI

Shortens the time from idea to live campaign, and from raw data to a decision.

How I run it

  • Write and test more ad copy and creative ideas with ChatGPT, Claude and Gemini
  • Let platform AI (Meta Advantage+, Google PMax, smart bidding) optimise once tracking is clean
  • Summarise reports and find patterns in performance data
  • Automate repeat work and build small tools with AI, including this website

Where I've used it

Daily at Walton, from campaign planning to management reports.

  • ChatGPT
  • Claude
  • Gemini
  • Advantage+
See how I use AI

What do you want to know about my expertise?

AI in every part of the marketing workflow

I use AI where it saves time or improves a decision: writing and testing creative, letting ad platforms optimise on clean data, reading reports faster, and automating repeat work. I also build small tools with AI, including this website.

  • Copy and creative ideas with ChatGPT, Claude and Gemini
  • Meta Advantage+ and Google PMax, on clean conversion data
  • AI-assisted analysis and report summaries
  • Workflow automation and AI-built tools

Metrics that matter

Time to launchCreative variants testedHours saved per report

Go deeper

How I work

Discover → Scale

Step 1 of 7

Discover

Define the business problem before the channel.

  • Clarify the business objective and constraints (budget, timeline, approvals).
  • Audit what exists: accounts, tracking, content, past results.
  • Identify the one metric that proves success.

How I do it:Before any plan, I ask which business it serves and what number management will judge it by. If that is not clear, nothing else is.

Output

Objective statement + success metric

Related

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