with Faisal TusherOthers
Other channels
The big platforms aren't the whole story. These channels fill specific gaps in a plan.
Awareness · 7Consideration · 3Conversion · 4Retention · 2
- Email marketingNewsletters, automations, win-backRetention
- SMS & pushShort, time-sensitive offersConversion
- WhatsApp & MessengerChat-based sales and supportConversion
- Influencer marketingCreators with trusted audiencesAwareness
- Affiliate & partnersPay-for-performance partnersConversion
- Programmatic (DV360)Automated buying across exchangesAwareness
- OTT & connected TVStreaming TV audiencesAwareness
- Native & content adsAds that read like articlesConsideration
- X (Twitter)Real-time conversation & newsAwareness
- SnapchatYoung, mobile-first audiencesAwareness
- PinterestVisual discovery & planningConsideration
- Quora & RedditCommunity Q&A and discussionConsideration
- Marketplace adsSponsored listings in e-commerce marketplacesConversion
- Podcasts & audioAudio ads and sponsorshipsAwareness
- Digital out-of-homeScreens in malls, roads, transitAwareness
- Community & groupsFacebook groups, forums, eventsRetention
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