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with Faisal Tusher

Strategy · Funnel

Marketing Funnel

The funnel is a planning tool: each stage has a different audience mindset, so it needs different channels, messages and metrics.
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Interactive Marketing Funnel

The building blocks

What goes into Marketing Funnel

How I do it

The process

  1. 1

    Map

    Journey stages.

  2. 2

    Assign

    Channels per stage.

  3. 3

    Measure

    Stage metrics.

  4. 4

    Balance

    Budget by stage.

Principles I follow
  • Budget each stage explicitly.
  • Measure stage-to-stage conversion.
  • Don't judge top-funnel by last-click CPA.

Measurement

The numbers I watch

Tools I use

  • G4Google Analytics (GA4)
  • AMMeta Ads Manager
  • GAGoogle Ads
  • MCMailchimp

What you get

  • Funnel map
  • Stage KPIs
  • Budget split
All budget at the bottom

Retargeting pools shrinking and CPA rising.

Reinvest in awareness to refill the funnel.

Illustrative example
Is the funnel linear?

No — real journeys loop. The funnel is a planning simplification.

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