with Faisal TusherAnalytics · CRO
Conversion Analytics
Traffic is expensive; conversion rate multiplies everything. Conversion analytics finds exactly where people give up.
Try the interactive tool The building blocks
What goes into Conversion Analytics
Funnel Drop-off Analyzer
Demo data. Switch device segment to see where the funnel leaks.
How I do it
The process
- 1
Define
Funnel events.
- 2
Measure
Step rates.
- 3
Diagnose
Segments + qualitative.
- 4
Test
A/B changes.
Principles I follow
- Fix the biggest leak first.
- Segment before concluding.
- Test changes rather than assuming.
Measurement
The numbers I watch
Conversion rate
conversions ÷ sessions
Overall efficiency.
Step completion
Per funnel step.
Tools I use
- G4Google Analytics (GA4)
- TMGoogle Tag Manager
What you get
- Funnel report
- CRO backlog
- Test results
Mobile checkout drop
Mobile checkout completion far below desktop.
Simplify forms, add wallet payments, test.
Illustrative exampleWhat's a good conversion rate?
It depends on industry, price and traffic source — compare against your own segments and trend.
Related
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