with Faisal TusherCalculator
Conversion Rate Calculator
Conversion rate multiplies every unit of traffic you buy or earn.
CVR = Conversions ÷ Visitors × 100
How the Conversion Rate Calculator works
Calculate conversion rate and see how many extra conversions a CVR improvement would deliver from the same traffic.
You enter
- › Conversions
- › Visitors / sessions
- › Relative CVR improvement
You get
- › Conversion rate
- › Extra conversions from uplift
Worked example (default values): Conversions 240 · Visitors / sessions 12,000 · Relative CVR improvement 20% → Conversion rate 2% · Extra conversions from uplift 48.
Tips
- › Segment CVR by device and source before optimising.
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