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ROAS Calculator
ROAS measures revenue efficiency; whether it's profitable depends on margin.
ROAS = Revenue ÷ Ad Spend · Break-even ROAS = 1 ÷ Margin
How the ROAS Calculator works
Calculate ROAS from revenue and ad spend, compare with break-even ROAS from your margin, and see profit after ad cost.
You enter
- › Revenue from ads
- › Ad spend
- › Gross margin
You get
- › ROAS
- › Break-even ROAS
- › Gross profit after ad spend
Worked example (default values): Revenue from ads $40,000 · Ad spend $10,000 · Gross margin 30% → ROAS 4× · Break-even ROAS 3.33× · Gross profit after ad spend $2,000.
Tips
- › ROAS above break-even is profitable before other overheads.
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