Skip to content
with Faisal Tusher

Calculator

Campaign Break-even Calculator

Know your ceiling before you bid.

Break-even CPA = AOV × Margin · Break-even sales = Spend ÷ (AOV × Margin)

How the Campaign Break-even Calculator works

Free break-even calculator: find the maximum CPA and minimum ROAS a campaign can afford, and the sales needed to break even.

You enter

  • › Average order value
  • › Gross margin
  • › Campaign spend

You get

  • › Break-even CPA
  • › Break-even ROAS
  • › Sales needed to break even

Worked example (default values): Average order value $250 · Gross margin 30% · Campaign spend $15,000 → Break-even CPA $75 · Break-even ROAS 3.33× · Sales needed to break even 200.

Tips

  • › Include repeat purchases (LTV) if your business relies on them.

More calculators

Related

Continue exploring