with Faisal TusherCalculator
CTR Calculator
CTR measures how compelling an ad or search snippet is to the people who see it.
CTR = Clicks ÷ Impressions × 100
How the CTR Calculator works
Free CTR calculator: calculate click-through rate from clicks and impressions, and the clicks needed to hit a target CTR.
You enter
- › Clicks
- › Impressions
- › Target CTR
You get
- › CTR
- › Clicks needed for target
Worked example (default values): Clicks 1,500 · Impressions 100,000 · Target CTR 2% → CTR 1.5% · Clicks needed for target 2,000.
Tips
- › Benchmark CTR by format and placement, not across channels.
Related
Continue exploring
- CPC CalculatorFree CPC calculator: calculate cost per click from spend and clicks, and see how CPM and CTR combine into CPC.Tools
- On-Page SEOOn-page SEO methodology: search intent, title tags, meta descriptions, headings, URLs, internal linking and UX, with a live SERP snippet preview tool.SEO Center