Skip to content
with Faisal Tusher

SEO · Relevance

On-Page SEO

On-page SEO is where search intent meets the page. Every element — title, headings, copy, media, links — should make it obvious to users and search engines that this page is the best answer for a specific query.
Try the interactive tool

The building blocks

What goes into On-Page SEO

SERP Snippet Preview

Type a title and description to see how a result may appear, with length guidance.

How I do it

The process

  1. 1

    Intent check

    Classify the query (informational, commercial, transactional, navigational) from the SERP.

  2. 2

    Gap review

    Compare headings and subtopics with the top results.

  3. 3

    Optimise

    Title, meta, H1, copy, images (alt text), schema, internal links.

  4. 4

    Publish & request indexing

    Submit in Search Console; add to sitemap.

  5. 5

    Iterate

    Review query data after 4–6 weeks; refine snippets and content.

Principles I follow
  • Look at the live SERP first: the ranking pages' format tells you the intent Google rewards.
  • Write the title for the click, not just the keyword — 50–60 characters, front-loaded.
  • Map one primary keyword per URL to prevent cannibalisation.
  • Add internal links from high-authority pages to the page being optimised.
  • Measure CTR by query in Search Console and rewrite snippets that underperform their position.

Measurement

The numbers I watch

Tools I use

  • WPWordPress
  • SRSemrush
  • SCGoogle Search Console
  • G4Google Analytics (GA4)

What you get

  • Keyword-to-URL map
  • Optimised title/meta sheet
  • Content briefs
  • Internal-link plan
High impressions, low clicks

A page sits at position 4 but gets a fraction of the expected clicks.

Rewrite the title and meta description to match the dominant intent and add a specific benefit; test for 4 weeks.

Illustrative example
Two pages competing

Two articles target the same keyword and swap positions.

Merge the weaker into the stronger with a 301, consolidate content and internal links.

Illustrative example
Do meta descriptions affect ranking?

Not directly — but they influence CTR, and Google frequently rewrites them when they don't match the query.

How long should content be?

As long as the intent requires. Length follows completeness; it is not a target in itself.

Need help with On-Page SEO?

Let's talk about what you're trying to achieve.

Get in touch

Related

Continue exploring