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SEO · Authority

Off-Page SEO

Off-page SEO builds the authority a site cannot claim for itself. Links from relevant, trusted sites remain one of the strongest signals that a page deserves to rank.
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The building blocks

What goes into Off-Page SEO

Link Prospect Scorer

Weight the qualities of a potential backlink and get a prioritisation score.

How I do it

The process

  1. 1

    Gap analysis

    Find domains linking to competitors but not to you (Ahrefs/Semrush).

  2. 2

    Asset

    Choose or create the page worth linking to.

  3. 3

    Prospect

    Qualify sites by topic, traffic and editorial standards.

  4. 4

    Outreach

    Personalised pitches with a clear value for their audience.

  5. 5

    Monitor

    Log links, anchors and impact on target page rankings.

Principles I follow
  • Benchmark referring domains against the top three competitors before setting targets.
  • Build linkable assets (data, tools, guides) instead of asking for favours.
  • Prioritise prospects by relevance first, authority second.
  • Keep anchors natural — branded and URL anchors should dominate.
  • Track new and lost links monthly; reclaim lost links when possible.

Measurement

The numbers I watch

Tools I use

  • AHAhrefs
  • MZMoz
  • SRSemrush

What you get

  • Competitor link-gap report
  • Prospect list with qualification scores
  • Outreach templates
  • Monthly link report
Authority gap

Content quality matches competitors but rankings stall on page two.

Link-gap analysis to find shared linkers; pitch a data-led asset to those publications.

Illustrative example
Toxic spike

Hundreds of spam links appear overnight.

Assess whether they're ignored algorithmically; document and disavow only if a manual action risk exists.

Illustrative example
Is guest posting still effective?

Yes, when it's editorial and relevant. Mass guest posting for anchors is a known pattern and discounted.

How many links do I need?

Enough to close the gap with the pages you want to outrank — competitor benchmarks answer this, not a fixed number.

Need help with Off-Page SEO?

Let's talk about what you're trying to achieve.

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