Faisal Mahmud TusherDigital marketing, SEO & analytics

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My Diary

Notes on marketing, data and work

The original diary, grown into an editorial section. Search, filter by category, or browse by tag.

Faisal Tusher meditating on a rock

Reset in nature

Latest · Analytics

Tracking Before Traffic: Why Measurement Comes First

Smart bidding optimises toward whatever you call a conversion. If that signal is wrong, more budget only makes the mistake bigger.

Sep 10, 2026

Digital MarketingReading CPM, CTR and CPA Together
CPA is the product of three simpler numbers. Decompose it and you know exactly which lever to pull.
Aug 28, 2026
SEOFewer, Better Pages: An SEO Principle Worth Remembering
Index bloat, thin pages and cannibalisation all come from the same habit — publishing without a map.
Aug 12, 2026
LeadershipReports That Create Decisions
A report succeeds when the meeting after it ends with actions — not when it has the most charts.
Jul 30, 2026
CareerWhat Customer Support Teaches a Marketer
Time close to customers shaped how I read data: every interaction taught me to look beyond the numbers.
Jul 14, 2026
TechnologyPrivacy Changes and the Future of Marketing Measurement
Signal loss is permanent. The response is better first-party data, modelled measurement and experiments.
Jun 20, 2026
BusinessDigital Marketing at Scale: Process Beats Heroics
When a brand portfolio grows, quality depends on SOPs, naming conventions and review rhythms — not individual effort.
Jun 2, 2026
Personal InsightsLessons From the Mountains
Travel and hills are my first love. Some of the most useful work lessons came from the trail.
May 18, 2026
Digital MarketingStep to Optimize a Social Media Page/Handler
Optimizing a Facebook or social media page is the first step to represent a brand effectively on a digital platform and attract its target audience.
Jun 1, 2024
BusinessSetting a F-Commerce Business Strategy
Developing a strategy for selling on Facebook — the F-commerce model that powers much of Bangladesh's online retail.
May 27, 2024

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