Search engines have finite attention for every site. When thousands of weak URLs compete for it, the strong pages suffer.
Symptoms
- Indexed pages rising while traffic falls.
- Two URLs swapping positions for one keyword.
- 'Crawled – currently not indexed' growing in Search Console.
The fix
Map one keyword cluster to one URL. Merge overlapping pages with redirects, noindex utility pages, canonicalise filters and put internal links behind the pages that matter.
Publishing is easy. Maintaining a clean site is the real SEO work.
#Technical SEO#Content#Cannibalisation
Written by
Faisal Mahmud Tusher
Head of Digital Marketing, Walton Hi-Tech Industries PLC