with Faisal TusherData & analytics
Measurement that management actually uses
Performance monitoring & analytics and system integration for data monitoring are both on the original proficiency list.
Open the dashboard demo01
Collect
GTM, GA4, Meta Pixel, CAPI
02
Validate
Debug views, reconciliation
03
Model
KPIs, attribution, cohorts
04
Visualise
Looker Studio dashboards
05
Decide
Reports with actions
Explore
Analytics topics
- Marketing DashboardInteractive intelligence demo with platform & period filters.
- Data VisualisationA chart is an argument. The right one makes the answer obvious in five seconds; the wrong one hides it behind decoration.
- Looker StudioLooker Studio turns scattered platform data into one shareable, always-updated view — replacing hours of manual reporting.
- KPI FrameworkKPIs are a contract between marketing and the business. A good framework makes it obvious which numbers matter and who owns them.
- AttributionCustomers touch many channels before converting. Attribution decides how credit is shared — and therefore where budget goes.
- Conversion AnalyticsTraffic is expensive; conversion rate multiplies everything. Conversion analytics finds exactly where people give up.
- Customer AnalyticsNot all customers are equal. Customer analytics identifies who is most valuable, who is slipping away and who to target next.
- Marketing ROIROAS tells you revenue per unit spent; ROI tells you whether the business made money. Management decisions need the second.
- Reporting & Business IntelligenceReporting is where analytics meets management. The original portfolio highlights three years of analytical and reporting work — the discipline of turning data into decisions.
Live
Channel mix explorer
Related
Continue exploring
- Marketing DashboardInteractive marketing intelligence demo.Analytics
- AttributionMarketing attribution explained: last click, first click, linear, time decay, position-based and data-driven models, with an interactive model comparator.Analytics
- Conversion TrackingConversion tracking setup: tracking plans, GTM, GA4 key events, Google Ads conversions, Meta Pixel and Conversions API, deduplication and QA, with a tag flow.Performance
- Marketing CalculatorsWorking CPM, CPC, CTR, CPA, ROAS and more calculators.Tools