Skip to content
with Faisal Tusher

Analytics · Customers

Customer Analytics

Not all customers are equal. Customer analytics identifies who is most valuable, who is slipping away and who to target next.
Try the interactive tool

The building blocks

What goes into Customer Analytics

RFM Segment Heatmap

Demo data. Hover cells to see segment names and suggested actions.

How I do it

The process

  1. 1

    Collect

    CRM + orders.

  2. 2

    Score

    RFM.

  3. 3

    Segment

    Groups.

  4. 4

    Activate

    Email, ads.

Principles I follow
  • Activate segments — analysis is only useful if it changes targeting.
  • Use customer lists for exclusions and lookalikes.

Measurement

The numbers I watch

Tools I use

  • MCMailchimp
  • G4Google Analytics (GA4)
  • AMMeta Ads Manager

What you get

  • Segment definitions
  • RFM model
  • Activation plan
Lapsed high-value buyers

Former frequent buyers inactive for 6 months.

Win-back email + custom-audience campaign with a service or upgrade offer.

Illustrative example
Do I need a CRM?

Even a clean spreadsheet of orders enables RFM scoring.

Need help with Customer Analytics?

Let's talk about what you're trying to achieve.

Get in touch

Related

Continue exploring