Faisal Mahmud TusherDigital marketing, SEO & analytics

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Resources · Frameworks

Marketing Frameworks

Frameworks are thinking tools. They don't give answers, but they stop important questions from being skipped.

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Faisal Tusher at old ruins

Marketing Frameworks, my way

5

building blocks

The building blocks

What goes into Marketing Frameworks

AIDA
Attention, Interest, Desire, Action — for message design.
See-Think-Do-Care
Audience intent clusters for channel planning.
RACE
Reach, Act, Convert, Engage — digital lifecycle planning.
SOSTAC
Situation, Objectives, Strategy, Tactics, Action, Control — full plans.
ICE
Impact, Confidence, Ease — prioritising tests.

How I do it

The process

1
Question
What decision?
2
Framework
Choose model.
3
Fill
With data.
4
Decide
Act.

Principles I follow

Use one framework per question.
Adapt; don't worship.
Combine with data.

What you get

Framework templates

Which framework for an annual plan?

SOSTAC gives the most complete structure.

Need help with Marketing Frameworks?

Let's talk about what you're trying to achieve.

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