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with Faisal Tusher

Paid Media · Operations

Campaign Management

Campaign management is the discipline that makes strategy happen on time, on budget and without tracking gaps. It's listed on the original portfolio under both marketing and managerial proficiency for a reason.
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The building blocks

What goes into Campaign Management

Campaign Workflow Board

Move a sample campaign through stages to see the checks at each step (demo).

How I do it

The process

  1. 1

    Brief

    Agreed brief.

  2. 2

    Plan

    Timeline + media plan.

  3. 3

    Build

    Assets + setup.

  4. 4

    QA

    Checklist.

  5. 5

    Run

    Pacing + optimisation.

  6. 6

    Wrap

    Report + learnings.

Principles I follow
  • Use naming conventions for every campaign, ad set and ad.
  • Run a pre-launch checklist without exceptions.
  • Document changes in a change log.

Measurement

The numbers I watch

Tools I use

  • AMMeta Ads Manager
  • GAGoogle Ads
  • HSHootsuite
  • LSGoogle Looker Studio

What you get

  • Campaign brief template
  • Launch checklist
  • Change log
  • Wrap report
Multiple brands, one team

Several brand campaigns launch the same week.

Stagger build and QA slots, share one calendar and assign owners per stage.

Illustrative example
How do you prevent tracking gaps?

No campaign launches until test conversions appear in each platform.

Need help with Campaign Management?

Let's talk about what you're trying to achieve.

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