ADON Communications Ltd

Four years on the agency side, running full-funnel digital campaigns for clients across industries — from planning and media buying to tracking, dashboards and client reporting.

Digital Marketing Manager · April 2018 – April 2022

Exploring history

Responsibilities

Planning and executing full-funnel digital marketing campaigns for clients across industries.
Managing SEO, PPC, influencer and remarketing work with data-backed strategies.
Building and leading a team that managed 20+ ad accounts at the same time.
Coordinating creative, content and media teams for on-time delivery.
Managing client accounts end to end: briefs, plans, budgets, execution and reporting.
Managing USD 35K+ in monthly client ad spend across Google, Meta and YouTube.
Setting up tracking (Pixel, Tag Manager, Analytics) so campaigns could be measured properly.
Designing analytics dashboards that gave clients clearer visibility for decision-making.
Presenting performance reports and recommendations to clients.
Liaising with clients and vendors to deliver timely, measurable campaign results.

Focus areas

Scope map — shape shows breadth, not a scored skill level.

Skills applied

Client ManagementMedia BuyingData AnalysisPresentation SkillsProject ManagementB2B Marketing

Platforms

AMMeta Ads Manager
PXMeta Pixel & Conversions API
BMMeta Business Manager
GAGoogle Ads
G4Google Analytics (GA4)
TMGoogle Tag Manager
MCMailchimp
HSHootsuite

Achievements & impact

Expanded the client portfolio from 2 to 20+ clients within 16 months.
Increased client ROI by up to 35% through targeted ad optimization and funnel refinement.

Source: Role, dates, responsibilities and achievements: Faisal Tusher's LinkedIn profile. Tracking setup and tools: previously published on faisaltusher.com.

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