with Faisal TusherLeadership
Leadership
From Customer Service to Head of Digital Marketing, the work shifted from running campaigns to building the system that runs them: people, process, partners and priorities.
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The building blocks
What goes into Leadership
Interactive RACI Matrix
Click cells to cycle R / A / C / I and check each task has exactly one Accountable.
How I do it
The process
- 1
Direction
Objectives and priorities.
- 2
Structure
Roles and RACI.
- 3
Rhythm
Meetings and reviews.
- 4
Develop
Coaching and skills.
- 5
Review
Results and retros.
Principles I follow
- Make decision rights explicit with RACI so work doesn't stall.
- Run a steady rhythm: daily stand-up, weekly review, monthly strategy.
- Turn repeated mistakes into checklists and SOPs.
- Report to management with decisions and options, not just data.
Measurement
The numbers I watch
Delivery reliability
On-time launches.
Team capacity utilisation
Planned vs available hours.
Stakeholder satisfaction
Qualitative reviews.
Tools I use
- LSGoogle Looker Studio
- HSHootsuite
What you get
- Team structure
- RACI matrix
- SOP library
- Management reports
Agency and in-house overlap
Agency and internal team both edit campaigns.
Define RACI per task; the agency executes, in-house approves and owns reporting.
Illustrative exampleWhat does a Head of Digital Marketing own?
Strategy, budgets, team, partners and the measurement system that proves results.
Related
Continue exploring
- Team ManagementManaging a digital marketing team: capacity planning, workload balancing, skills matrices, rituals and quality control — with a team capacity planner.Experience
- Walton ExperienceLeads digital marketing for one of Bangladesh's largest electronics and appliance manufacturers — setting and running a multi-platform digital roadmap across a brand portfolio that spans Refrigerator, TV, AC, Lift and Home Appliances.Experience
- ADON ExperienceFour years on the agency side, running full-funnel digital campaigns for clients across industries — from planning and media buying to tracking, dashboards and client reporting.Experience
- Campaign ManagementDigital campaign management: briefs, timelines, approvals, QA, launches, pacing, optimisation and wrap reports — with an interactive campaign board.Performance
- Reporting & Business IntelligenceMarketing reporting and BI: audiences, cadence, data pipelines, metric dictionaries and turning reports into decisions — with a reporting cadence matrix.Analytics
- Digital Marketing at Scale: Process Beats HeroicsWhen a brand portfolio grows, quality depends on SOPs, naming conventions and review rhythms — not individual effort.Diary