with Faisal TusherConglomerate · May 2025 – Present
Walton Hi-Tech Industries PLC
Leads digital marketing for one of Bangladesh's largest electronics and appliance manufacturers — setting and running a multi-platform digital roadmap across a brand portfolio that spans Refrigerator, TV, AC, Lift and Home Appliances.
- Head of Digital Marketing · May 2025 – Present
Responsibilities
- Defining and executing a multi-platform digital roadmap across Walton's brand portfolio, including Refrigerator, TV, Lift, AC and Home Appliances.
- Directing paid media across Facebook, YouTube, Google Display Network, TikTok and PR/influencer channels, running 200+ campaigns every month.
- Setting budget allocation logic and tracking spend efficiency against business objectives.
- Building Looker Studio dashboards for real-time campaign and ROI tracking.
- Leading and coordinating the digital team and external partners, and working with Sales, IT and Finance to align digital marketing with business goals.
- Implementing CRM integration, automation tools and AI-based attribution models to improve targeting precision.
- Developing SOPs so campaign setup, QA, community management and reporting run consistently.
Focus areas
Scope map — shape shows breadth, not a scored skill level.
Skills applied
LeadershipDigital StrategyInnovation DevelopmentMedia PlanningBudget ManagementAnalyticsReportingProcess design
Platforms
- AMMeta Ads Manager
- MSMeta Business Suite
- GAGoogle Ads
- TTTikTok Ads Manager
- G4Google Analytics (GA4)
- LSGoogle Looker Studio
- TMGoogle Tag Manager
Achievements & impact
- Increased unique reach for Refrigerator campaigns by 650%.
Source: Role, dates, responsibilities and achievements: Faisal Tusher's LinkedIn profile. Focus areas, budget and SOP responsibilities: previously published on faisaltusher.com.
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- Nasir Group ExperienceBuilt digital marketing from the ground up for Nasir Group of Industries brands Nasir Glassware and Jump Keds — from lead generation and sales reporting to the group's wider digital ecosystem. The role just before Walton.Experience
- Bengal Group ExperienceLed digital marketing for 10+ brands at a diversified industrial conglomerate — strategy, execution and performance analysis across search, social, influencer and integrated campaigns.Experience
- ADON ExperienceFour years on the agency side, running full-funnel digital campaigns for clients across industries — from planning and media buying to tracking, dashboards and client reporting.Experience
- Grameenphone ExperienceWhere the career began — first in customer service at Bangladesh's largest telecom operator, then in its Analytic & Reporting team, where daily work with contact-centre data became the foundation for data-led marketing.Experience
- LeadershipHow Faisal Tusher leads digital marketing: team supervision, stakeholder communication, agency coordination, SOPs and decision rights, with a RACI matrix.Experience
- Campaign PortfolioCampaign capability matrix.Experience