with Faisal TusherPaid Media · B2B
LinkedIn Marketing
LinkedIn is expensive per click and priceless for precision. It's the one platform where you can target by job function, seniority and company.
Try the interactive tool 
The building blocks
What goes into LinkedIn Marketing
B2B Lead Funnel Calculator
How I do it
The process
- 1
ICP
Ideal customer profile.
- 2
Offer
Content worth a lead.
- 3
Target
Accounts and roles.
- 4
Nurture
Email and retargeting.
Principles I follow
- Use B2B Marketing experience to align campaigns with sales stages.
- Offer valuable content (guides, benchmarks) in exchange for leads.
- Sync leads to CRM and report on pipeline.
Measurement
The numbers I watch
Cost per lead
Form fills.
Lead-to-SQL rate
Quality.
Cost per SQL
True efficiency.
Tools I use
- MCMailchimp
- G4Google Analytics (GA4)
What you get
- ICP definition
- Offer strategy
- Lead routing plan
Cheap leads, no pipeline
Many leads, few qualified.
Tighten seniority targeting and add a qualifying question to the form.
Illustrative exampleIs LinkedIn worth the high CPC?
For high-value B2B deals, cost per qualified opportunity is what matters.
Related
Continue exploring
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- CPA CalculatorCalculate cost per acquisition and decompose it into CPM, CTR and conversion rate to find which lever to pull.Tools