Faisal Mahmud TusherDigital marketing, SEO & analytics

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with Faisal Tusher

Analytics · Dashboards

Looker Studio

Looker Studio turns scattered platform data into one shareable, always-updated view — replacing hours of manual reporting.

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Faisal Tusher sitting on a bench

Looker Studio, my way

5

building blocks

2

KPIs

4

tools

The building blocks

What goes into Looker Studio

Data sources
Native connectors plus Sheets for platforms without one.
Blending
Join sources on date or campaign keys.
Calculated fields
CTR, CPA, ROAS computed consistently.
Controls
Date, platform, brand filters for self-service.
Layout
Scorecards on top, trends middle, tables bottom.

How I do it

The process

1
Requirements
Questions and audience.
2
Sources
Connect and clean.
3
Build
Layout and calculated fields.
4
Share
Access and schedule emails.

Principles I follow

One dashboard per audience.
Consistent metric definitions across pages.
Performance-conscious: fewer blended charts, extracted data where possible.

Measurement

The numbers I watch

Dashboard usage
Views per week by stakeholders.
Hours saved
Manual reporting replaced.

Tools I use

LSGoogle Looker Studio
G4Google Analytics (GA4)
GAGoogle Ads
SCGoogle Search Console

What you get

Management dashboard
Channel dashboards
Metric dictionary

Weekly deck takes a day

Team copies screenshots into slides weekly.

Build an automated dashboard with a scheduled PDF email.

Illustrative example

Can it include Meta Ads data?

Via partner connectors or a Sheets pipeline.

Need help with Looker Studio?

Let's talk about what you're trying to achieve.

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