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with Faisal Tusher

SEO · Reporting

SEO Reporting

A good SEO report answers three questions in one page: what changed, why, and what we'll do next. Everything else belongs in an appendix.
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The building blocks

What goes into SEO Reporting

SEO Report Builder

Choose an audience and sections to preview a report outline (demo values).

How I do it

The process

  1. 1

    Define audience

    Who reads and what they decide.

  2. 2

    Choose KPIs

    3–5 headline metrics.

  3. 3

    Automate

    Looker Studio connectors.

  4. 4

    Interpret

    Narrative and recommendations.

Principles I follow
  • Report on non-brand performance separately.
  • Annotate releases and algorithm updates on charts.
  • Automate data pulls in Looker Studio; spend time on interpretation.
  • Match cadence to audience: weekly for team, monthly for management.

Measurement

The numbers I watch

Tools I use

  • LSGoogle Looker Studio
  • SCGoogle Search Console
  • G4Google Analytics (GA4)
  • SRSemrush

What you get

  • Monthly SEO report
  • Looker Studio dashboard
  • Annotated performance timeline
Leadership wants one number

Management asks whether SEO is 'working'.

Lead with organic key events vs target and trend, supported by non-brand clicks.

Illustrative example
Should rankings be the main KPI?

Rankings are a leading indicator. Traffic and conversions are the outcomes.

Need help with SEO Reporting?

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