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with Faisal Tusher

SEO · Platform

Google Search Console

Search Console is Google's own view of a site: which queries show it, how often it's clicked, which pages are indexed and what's broken. It is the most honest SEO data source available.
Try the interactive tool

The building blocks

What goes into Google Search Console

CTR by Position Explorer

Illustrative CTR curve (demo data). Enter a query's position and CTR to compare with the curve.

How I do it

The process

  1. 1

    Verify

    Domain property via DNS for full coverage.

  2. 2

    Connect

    Link to GA4 and Looker Studio.

  3. 3

    Segment

    Brand/non-brand, page type, device.

  4. 4

    Act

    Snippet rewrites, content upgrades, index fixes.

Principles I follow
  • Segment brand vs non-brand queries — they tell different stories.
  • Find 'striking distance' queries (positions 5–15) with high impressions for quick wins.
  • Compare CTR to expected CTR for each position to spot weak snippets.
  • Review indexing reasons monthly and after releases.

Measurement

The numbers I watch

Tools I use

  • SCGoogle Search Console
  • LSGoogle Looker Studio
  • G4Google Analytics (GA4)

What you get

  • Query opportunity list
  • Indexing issue log
  • GSC dashboard in Looker Studio
Striking-distance wins

Many queries sit at positions 8–12 with high impressions.

Improve the matching sections, add internal links from strong pages and refresh titles.

Illustrative example
Why don't GSC and GA4 numbers match?

GSC counts search clicks; GA4 counts sessions after consent and tracking. Differences are expected.

How long is data retained?

16 months in the interface — export to BigQuery or sheets for longer history.

Need help with Google Search Console?

Let's talk about what you're trying to achieve.

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