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with Faisal Tusher

SEO · Measurement

Google Analytics for SEO

Search Console shows how people find a site; GA4 shows what they do after they arrive. SEO reporting needs both to connect rankings to business outcomes.
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The building blocks

What goes into Google Analytics for SEO

Channel Mix Explorer

Demo data. Toggle channels and switch metrics to see how organic compares.

How I do it

The process

  1. 1

    Audit tracking

    Tags, events, cross-domain, consent.

  2. 2

    Configure

    Key events, content groups, custom dimensions.

  3. 3

    Report

    Organic landing pages × key events.

  4. 4

    Explore

    Paths and funnel explorations.

Principles I follow
  • Validate tracking and consent before trusting any organic trend.
  • Report organic by landing-page group (category, product, blog).
  • Link GSC to GA4 for query-to-landing-page views.
  • Attribute value to organic with data-driven attribution, and show assisted value too.

Measurement

The numbers I watch

Tools I use

  • G4Google Analytics (GA4)
  • TMGoogle Tag Manager
  • SCGoogle Search Console
  • LSGoogle Looker Studio

What you get

  • Measurement plan
  • Organic performance report
  • Content group configuration
Organic looks flat but leads grew

Traffic flat, but form fills rose.

Report landing-page quality and key-event rate, not sessions alone.

Illustrative example
What replaced Universal Analytics bounce rate?

GA4 uses engagement rate; bounce rate is now its inverse.

Need help with Google Analytics for SEO?

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