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Marketing Insights
Notes on digital marketing practice — methods, frameworks and lessons.
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Insights Articles
- Digital MarketingStep to Optimize a Social Media Page/HandlerOptimizing a Facebook or social media page is the first step to represent a brand effectively on a digital platform and attract its target audience.Jun 1, 2024
- AnalyticsTracking Before Traffic: Why Measurement Comes FirstSmart bidding optimises toward whatever you call a conversion. If that signal is wrong, more budget only makes the mistake bigger.Sep 10, 2026
- Digital MarketingReading CPM, CTR and CPA TogetherCPA is the product of three simpler numbers. Decompose it and you know exactly which lever to pull.Aug 28, 2026
- SEOFewer, Better Pages: An SEO Principle Worth RememberingIndex bloat, thin pages and cannibalisation all come from the same habit — publishing without a map.Aug 12, 2026
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