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with Faisal Tusher

SEO · Content

SEO Content Strategy

Content strategy decides what to publish, in what order and how pieces connect, so a site builds topical authority instead of a pile of disconnected posts.
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The building blocks

What goes into SEO Content Strategy

Topic Cluster Map

Pick a pillar to see how cluster articles connect to it.

How I do it

The process

  1. 1

    Map topics

    Pillars and clusters from research.

  2. 2

    Brief

    Intent, audience, outline, sources, links.

  3. 3

    Produce

    Write, edit, optimise, add media.

  4. 4

    Distribute

    Internal links, social, email.

  5. 5

    Refresh

    Quarterly decay review and updates.

Principles I follow
  • Start from the keyword cluster map, not a brainstorm.
  • Build pillars first, then clusters, linking both ways.
  • Use AnswerThePublic and People Also Ask to shape section headings.
  • Schedule refreshes by traffic decay, not by calendar.
  • Measure content by assisted conversions as well as traffic.

Measurement

The numbers I watch

Tools I use

  • APAnswerThePublic
  • UBUbersuggest
  • SRSemrush
  • WPWordPress
  • G4Google Analytics (GA4)

What you get

  • Topic cluster map
  • Editorial calendar
  • Content brief templates
  • Refresh log
Blog with no traffic

Dozens of posts written around company news.

Re-plan around customer questions, consolidate weak posts and build a pillar per core product category.

Illustrative example
How often should we publish?

Consistency matters more than frequency; quality briefs and refreshes usually outperform volume.

Is AI-written content acceptable?

Search engines evaluate helpfulness, not the tool. Human expertise, editing and original insight remain essential.

Need help with SEO Content Strategy?

Let's talk about what you're trying to achieve.

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