Keyword Research

Keyword research is audience research expressed as queries. It reveals what people want, how they phrase it and how valuable each need is — before a single page is written.

Try the interactive tool

Keyword Research, my way

building blocks

KPIs

tools

Try it

The building blocks

What goes into Keyword Research

Uncovering high-value keywords
Balance volume, intent, difficulty and business value — not volume alone.
User intent analysis
Informational, commercial, transactional and navigational intent need different pages.
Define target audience
Personas and their vocabulary, including local-language and transliterated terms.
Competitive keyword analysis
Where competitors rank and you don't — and where they're weak.
Clustering
Group keywords that share SERP results into one page to avoid cannibalisation.

How I do it

The process

1
Seed
Products, services, problems, audience language.
2
Expand
Tools + autocomplete + People Also Ask.
3
Qualify
Volume, difficulty, CPC (commercial value), intent.
4
Cluster
Group by shared SERPs; name each cluster.
5
Map
Assign clusters to existing or new URLs.

Principles I follow

Seed from customer language: sales conversations, reviews, support tickets.
Expand with Keyword Planner, Semrush, Ubersuggest and AnswerThePublic.
Classify intent by looking at the SERP, not by guessing from wording.
Cluster by SERP overlap and assign one URL per cluster.
Prioritise with a simple score: value × intent fit ÷ difficulty.

Measurement

The numbers I watch

Keyword coverage
Share of priority clusters with a ranking page.
Top-10 keywords
Count of priority keywords ranking on page one.
Share of search
Your visibility vs competitors across the keyword set.

Tools I use

KPGoogle Keyword Planner
SRSemrush
UBUbersuggest
APAnswerThePublic
GTGoogle Trends

What you get

Keyword universe
Intent-labelled cluster map
Priority roadmap
Content briefs

New product category launch

No historical search data for the brand in a category.

Use competitor and category-level demand, seasonality from Trends, and build cluster pages ahead of launch.

Illustrative example

Should I target high-volume keywords first?

Usually not. Long-tail, high-intent clusters convert better and build topical authority that later supports head terms.

How accurate are keyword volumes?

Directional. Use them to compare opportunities, then validate with Search Console impressions once pages exist.

Need help with Keyword Research?

Let's talk about what you're trying to achieve.

Get in touch

All pages →

Keyword Research

What goes into Keyword Research

Uncovering high-value keywords

User intent analysis

Define target audience

Competitive keyword analysis

Clustering

Keyword Clustering Demo

The process

The numbers I watch

Tools I use

What you get

Continue exploring