with Faisal TusherCalculator
CPC Calculator
CPC connects the price of attention (CPM) with the pull of your creative (CTR). Improving CTR lowers CPC even when CPM is fixed.
CPC = Spend ÷ Clicks = CPM ÷ (1,000 × CTR)
How the CPC Calculator works
Free CPC calculator: calculate cost per click from spend and clicks, and see how CPM and CTR combine into CPC.
You enter
- › Spend
- › Clicks
- › CPM (for the model)
- › CTR (for the model)
You get
- › Actual CPC
- › Modelled CPC from CPM & CTR
Worked example (default values): Spend $5,000 · Clicks 4,000 · CPM (for the model) $4 · CTR (for the model) 1.2% → Actual CPC $1.25 · Modelled CPC from CPM & CTR $0.33.
Tips
- › Doubling CTR halves CPC at the same CPM.
- › In search, Quality Score improvements lower CPC for the same position.
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