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with Faisal Tusher

Paid Media · Programmatic

Programmatic Advertising

Programmatic is automated media buying: software bids for each impression in milliseconds, using data to decide what it's worth.
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The building blocks

What goes into Programmatic Advertising

Real-Time Auction Simulator

Run a simulated second-price auction to see how bids and floors decide the clearing price.

How I do it

The process

  1. 1

    Plan

    Inventory and data strategy.

  2. 2

    Activate

    DSP setup.

  3. 3

    Verify

    Viewability and safety.

  4. 4

    Optimise

    Bids and supply paths.

Principles I follow
  • Start with contextual and first-party data.
  • Use deals for premium inventory.
  • Verify with third-party measurement.

Measurement

The numbers I watch

Tools I use

  • DVDisplay & Video 360
  • CMCampaign Manager 360

What you get

  • Programmatic plan
  • Deal list
  • Verification setup
Cheap CPMs, poor results

Low-cost open exchange buys don't drive visits.

Move budget to curated deals and apply viewability thresholds.

Illustrative example
Is GDN programmatic?

It is automated, but DSPs like DV360 access broader exchanges and deals.

Need help with Programmatic Advertising?

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