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with Faisal Tusher

Paid Media · Short Video

TikTok Advertising

On TikTok the ad has to feel like content. Targeting matters less than on other platforms; the creative does most of the work.
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The building blocks

What goes into TikTok Advertising

Short-Video Hook Timeline

Step through the seconds of a short-form ad to see what each moment must achieve.

How I do it

The process

  1. 1

    Brief

    Hook ideas and proof points.

  2. 2

    Produce

    Multiple creator cuts.

  3. 3

    Test

    Concepts in parallel.

  4. 4

    Scale

    Spark Ads for winners.

Principles I follow
  • Brief creators with the problem and outcome, not a script.
  • Refresh creatives frequently — fatigue is fast.
  • Validate with GA4 and post-purchase surveys.

Measurement

The numbers I watch

Tools I use

  • TTTikTok Ads Manager
  • G4Google Analytics (GA4)

What you get

  • Creative brief
  • Hook library
  • Testing plan
Polished ad underperforms

A TV-style spot gets low watch time.

Test a creator-shot version answering a real customer question in the first second.

Illustrative example
Is TikTok only for young audiences?

Its audience has broadened, but check local audience size for each target group before planning.

Need help with TikTok Advertising?

Let's talk about what you're trying to achieve.

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