with Faisal TusherResources · FAQ
Digital Marketing FAQ
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How much should we spend on digital marketing?+
Start from objectives and unit economics: target CPA × required conversions gives a baseline budget; then add a testing reserve.
Which platform should a new business start with?+
Where demand already exists: search if people search for your product, social if you need to create demand.
In-house team or agency?+
Agencies bring breadth and speed; in-house brings context and continuity. Many brands combine both with clear RACI.
Why do ad platforms and analytics disagree?+
Different attribution models, windows and tracking methods. Use them for relative decisions and reconcile with business data.
How do we know if marketing is working?+
Agree outcome KPIs upfront, measure against a baseline, and review trends monthly.
Is organic social reach dead?+
It's lower than it was, but community management, customer service and content still matter — paid amplifies what already works.
What's the fastest way to improve results?+
Usually fixing tracking, then creative, then landing pages — before changing targeting.
Do we need a website if we sell via Facebook?+
A site gives you owned data, SEO visibility and tracking independence — valuable even for social-first sellers.
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