with Faisal TusherPaid Media · Campaign · Strategy · Home appliances
Planning a Festival-Season Media Burst Across Meta and Google
A seasonal peak with rising auction costs. Front-loaded awareness and reserved bottom-funnel budget kept efficiency during the busiest days.
Illustrative scenario — figures are demo data, not client results
Problem
Previous festival campaigns saw CPMs spike during peak days and retargeting pools run dry.
Blended CPA index (demo, lower is better)
Demo data. “Before” = previous pattern; “After” = pattern following the changes.
Key metrics
| Metric | Before | After |
|---|---|---|
| CPA drift at peak | +45% | +11% |
| Retarget pool | Shrinking | Growing |
Tools
Meta Ads ManagerGoogle AdsGoogle Looker Studio
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