with Faisal TusherAnalytics · Strategy · Multi-brand conglomerate
One Dashboard for Management Instead of Ten Reports
Replacing manual screenshot decks with an automated Looker Studio dashboard and a one-page narrative.
Illustrative scenario — figures are demo data, not client results
Problem
Each brand team sent different weekly reports with conflicting definitions.
Team hours on weekly reporting (demo)
Demo data. “Before” = previous pattern; “After” = pattern following the changes.
Key metrics
| Metric | Before | After |
|---|---|---|
| Weekly reporting hours | ~20 | ~5 |
| Metric definitions | Inconsistent | One dictionary |
Tools
Google Looker StudioGoogle Analytics (GA4)
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