with Faisal TusherSEO · Analytics · Consumer electronics retail
Recovering Organic Visibility for a Large Product Catalogue
An electronics retailer's category pages were drowned out by thousands of filter URLs. Cleaning up indexation refocused crawl budget on pages that sell.
Illustrative scenario — figures are demo data, not client results
Problem
Organic sessions to category pages were declining while the number of indexed URLs kept rising — a sign of index bloat.
Category organic clicks (demo)
Demo data. “Before” = previous pattern; “After” = pattern following the changes.
Key metrics
| Metric | Before | After |
|---|---|---|
| Indexed URLs | High / bloated | Focused |
| Category clicks | Index 100 | Index 138 |
Tools
SemrushGoogle Search ConsoleGoogle Looker Studio
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