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with Faisal Tusher

SEO · Commerce

E-commerce SEO

E-commerce sites win organic revenue on category and product pages — which are also where duplication, thin content and crawl traps are most common.
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The building blocks

What goes into E-commerce SEO

Product Schema Generator

Generate valid Product JSON-LD you can paste into a product template.

How I do it

The process

  1. 1

    Demand map

    Keywords grouped by category, attribute and modifier.

  2. 2

    Architecture

    Category tree and indexable facets agreed with the team.

  3. 3

    Templates

    Category and product templates with SEO fields and schema.

  4. 4

    Feed

    Merchant Center feed aligned with on-page data.

  5. 5

    Revenue reporting

    Organic revenue and conversion by category.

Principles I follow
  • Build category pages around search demand and add helpful buying-guide content.
  • Only index filter combinations that have search volume.
  • Template product content so every product has unique, spec-rich copy.
  • Implement Product and Offer schema, then monitor Merchant listings reports.
  • Tie organic reporting to revenue by category.

Measurement

The numbers I watch

Tools I use

  • MCGoogle Merchant Center
  • SCGoogle Search Console
  • G4Google Analytics (GA4)
  • SRSemrush

What you get

  • Category keyword map
  • Facet indexation rules
  • Product template spec
  • Schema & feed QA
Filter explosion

Colour × size × price filters create millions of URLs.

Allow indexing only for high-demand facets (e.g. brand + type), canonicalise others and block crawl of sort parameters.

Illustrative example
Duplicate manufacturer copy

Product descriptions are copied from suppliers.

Prioritise top-selling products for unique copy, add FAQs and comparison content.

Illustrative example
Should out-of-stock pages be removed?

Temporarily out of stock: keep live. Permanently discontinued: 301 to the closest alternative or category.

Do product reviews help SEO?

They add unique content and eligibility for review rich results when marked up correctly.

Need help with E-commerce SEO?

Let's talk about what you're trying to achieve.

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