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Digital Marketing Calculator

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Media/Marketing Amount — Excluding VAT & Other Charges. No VAT, service, agency or payment-gateway charges are added to any figure.

Enter your data

Start with Total Budget and Impressions, then add other data with “+ Add input” or a metric’s check button. Any grouping works (1,25,000 or 125,000), as do shortcuts like 2.5cr, 10L, 1.5M or 2bn.

Media/marketing budget, excluding VAT & other charges

Performance summary

Total Budget

Waiting forTotal Budget

Cost per Impression

Waiting forTotal Budget + Impressions

Total Budget ÷ Impressions

Cost per 1,000 ImpressionsCPM

Waiting forTotal Budget + Impressions

Total Budget ÷ Impressions × 1,000

Calculated results

0 of 28 metrics calculated · all costs from Total Budget

Available now · 0

Start with any number you have — for example Total Budget and Impressions for Cost per Impression and CPM. Press the circle on any metric to see which inputs it needs.

More data needed · 27

Delivery

Impressions, reach, frequency and video

Frequency

Waiting forImpressions + Reach

Impressions ÷ Reach

Reach as % of Impressions

Waiting forReach + Impressions

Reach ÷ Impressions × 100

View-Through RateVTR

Waiting forVideo Views + Impressions

Video Views ÷ Impressions × 100

Impressions

Waiting forImpressions

Reach

Waiting forReach

Video Views

Waiting forVideo Views

Traffic

Clicks and click-through rates

Click-Through RateCTR

Waiting forClicks + Impressions

Clicks ÷ Impressions × 100

Link CTR

Waiting forLink Clicks + Impressions

Link Clicks ÷ Impressions × 100

Clicks

Waiting forClicks

Link Clicks

Waiting forLink Clicks

Engagement

Engagements and engagement rates

Engagement Rate (by Reach)

Waiting forEngagements + Reach

Engagements ÷ Reach × 100

Engagement Rate (by Impressions)

Waiting forEngagements + Impressions

Engagements ÷ Impressions × 100

Engagements

Waiting forEngagements

Leads & conversion

Leads, conversions and their rates

Lead Conversion Rate

Waiting forLeads + Clicks

Leads ÷ Clicks × 100

Conversion RateCVR

Waiting forConversions + Clicks

Conversions ÷ Clicks × 100

Leads

Waiting forLeads

Conversions / Sales

Waiting forConversions

Cost efficiency

What each result costs, from Total Budget

Cost per Impression

Waiting forTotal Budget + Impressions

Total Budget ÷ Impressions

Cost per 1,000 ImpressionsCPM

Waiting forTotal Budget + Impressions

Total Budget ÷ Impressions × 1,000

Cost per 1 Lakh (100K) Impressions

Waiting forTotal Budget + Impressions

Total Budget ÷ Impressions × 1,00,000

Cost per 1 Million Impressions

Waiting forTotal Budget + Impressions

Total Budget ÷ Impressions × 1,000,000

Cost per ClickCPC

Waiting forTotal Budget + Clicks

Total Budget ÷ Clicks

Cost per Link ClickCPLC

Waiting forTotal Budget + Link Clicks

Total Budget ÷ Link Clicks

Cost per EngagementCPE

Waiting forTotal Budget + Engagements

Total Budget ÷ Engagements

Cost per ViewCPV

Waiting forTotal Budget + Video Views

Total Budget ÷ Video Views

Cost per LeadCPL

Waiting forTotal Budget + Leads

Total Budget ÷ Leads

Cost per Acquisition / SaleCPA

Waiting forTotal Budget + Conversions

Total Budget ÷ Conversions

Formulas used

Every result comes from one of these formulas, and only when all of its inputs are present. Cost metrics are based on Total Budget — the media/marketing amount excluding VAT and other charges. USD figures use the current reference USD/BDT rate plus a ৳0.95 adjustment.

Delivery

Frequency
Impressions ÷ Reach
Reach as % of Impressions
Reach ÷ Impressions × 100
View-Through Rate (VTR)
Video Views ÷ Impressions × 100

Traffic

Click-Through Rate (CTR)
Clicks ÷ Impressions × 100
Link CTR
Link Clicks ÷ Impressions × 100

Engagement

Engagement Rate (by Reach)
Engagements ÷ Reach × 100
Engagement Rate (by Impressions)
Engagements ÷ Impressions × 100

Leads & conversion

Lead Conversion Rate
Leads ÷ Clicks × 100
Conversion Rate (CVR)
Conversions ÷ Clicks × 100

Cost efficiency

Cost per Impression
Total Budget ÷ Impressions
Cost per 1,000 Impressions (CPM)
Total Budget ÷ Impressions × 1,000
Cost per 1 Lakh (100K) Impressions
Total Budget ÷ Impressions × 1,00,000
Cost per 1 Million Impressions
Total Budget ÷ Impressions × 1,000,000
Cost per Click (CPC)
Total Budget ÷ Clicks
Cost per Link Click (CPLC)
Total Budget ÷ Link Clicks
Cost per Engagement (CPE)
Total Budget ÷ Engagements
Cost per View (CPV)
Total Budget ÷ Video Views
Cost per Lead (CPL)
Total Budget ÷ Leads
Cost per Acquisition / Sale (CPA)
Total Budget ÷ Conversions

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