with Faisal TusherCalculator
Impression Calculator
Example: a $10,000 budget at a $5 CPM buys 2,000,000 impressions.
Impressions = Budget ÷ CPM × 1,000
How the Impression Calculator works
Free impression calculator: estimate how many impressions and clicks a budget delivers at a given CPM and CTR.
You enter
- › Budget
- › CPM
- › CTR
You get
- › Estimated impressions
- › Estimated clicks
Worked example (default values): Budget $10,000 · CPM $5 · CTR 1% → Estimated impressions 2,000,000 · Estimated clicks 20,000.
Tips
- › Actual delivery depends on audience size and competition.
Related
Continue exploring
- CPM CalculatorFree CPM calculator: find cost per thousand impressions from spend and impressions, or the impressions a budget buys at a given CPM.Tools
- Reach & Frequency CalculatorFree reach and frequency calculator: estimate reach and average frequency from impressions and audience size with a diminishing-returns model.Tools